Goat cheese is one of the fastest-growing varieties in the US. So, how does a company get in on the trend and set itself apart from all the other options that are already out there? Better yet, how does a company capitalize on the industry's growth without having any access to goats?
Well, just forget about the goats. All you need are some smoke and mirrors, a good pun, and a little help from some celebrity endorsers:I guess I'm not sure how well-known the "GOAT" acronym is. But, if you watch sports or listen to hip-hop, you might have heard it. For those who don't, it means "Greatest of All Time".